Product, brand & plan
AI & automation
Data & content
Supporting services
Articles on AI, applications, automation, data and SEO - no fluff.
Automation
What email marketing is and how to create useful communication based on consent, the recipient’s situation and data — rather than mass sending.
Published 2017-08-28
Applications
What market research is, which questions it can resolve, and how to combine audience conversations, data and tests before making a product decision.
Published 2017-08-21
What information architecture is and how to organise navigation, content, and search so that users reach their goal faster.
Published 2017-08-14
SEO & content
Keyword research connects customer language with search intent. See how to build a phrase list and avoid creating competing pages.
Published 2017-08-07
SEM combines organic visibility and search advertising. Learn how SEM, SEO and PPC differ and when each channel makes sense.
Published 2017-07-03
How to create a website, from defining the goal and choosing technology to content, SEO, testing, launch and maintenance. A complete guide for businesses.
Published 2017-06-27
SEO helps search engines understand your website and helps customers find it. See what organic search optimisation involves and what is best avoided.
Design & UX
Discover 7 graphic design principles that help build readable hierarchy, consistent layout, and materials tailored to the audience.
Published 2017-03-16
Branding brings together positioning, language, identity and customer experience. See what it consists of and how to assess whether it works.
Published 2016-10-20
How do you open an article so that it answers the reader's intent quickly? Discover 11 introduction types, examples and a pre-publication checklist.
Published 2016-05-24
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