Product, brand & plan
AI & automation
Data & content
Supporting services
Articles on AI, applications, automation, data and SEO - no fluff.
Applications
How to plan a website: goals, scope, content, roles, technology, budget and acceptance criteria. A practical plan before designing screens.
Published 2016-03-29
E-commerce
Five decisions to make before building an online store: from offer and product pages to purchase, operations, and customer support.
Published 2015-08-26
SEO & content
Content marketing helps answer customer questions before a sales conversation. See when it makes sense and how to build it without empty texts.
Published 2015-08-16
Discover five content creation principles: from reader intent and original contribution to freshness, structure, and purposeful linking.
Published 2015-07-09
WordPress
How to show past events in The Events Calendar without code, with a shortcode or by safely overriding a view. An updated legacy guide.
Published 2014-10-03
When to modernise a website or online store, how to begin with an audit, and how to plan a rebuild, migration and ongoing development safely.
Published 2014-09-10
Design & UX
How to create a company's visual identity: from strategy and logo to colour, typography, templates, accessibility and implementation rules.
Published 2014-06-30
How to choose a website or app partner: assess expertise, working method, scope of responsibility and evidence from delivered projects.
Published 2014-04-21
Page 3 of 3
