Insights

Applications

Articles on Applications: practical decisions, methods and the context needed before implementation.

What is an internet domain?

An internet domain is a readable name that points to a company’s services. Learn how it differs from a URL and hosting, and how to choose and secure it.

Published 2018-10-01

What is a landing page? Types of landing pages.

A landing page guides an audience to one decision. Learn about landing-page types, their essential elements, and how to measure and optimise them.

Published 2017-09-11

What is market research?

What market research is, which questions it can resolve, and how to combine audience conversations, data and tests before making a product decision.

Published 2017-08-21

Information architecture in website design

What information architecture is and how to organise navigation, content, and search so that users reach their goal faster.

Published 2017-08-14

How to Create a Website Step by Step

How to create a website, from defining the goal and choosing technology to content, SEO, testing, launch and maintenance. A complete guide for businesses.

Published 2017-06-27

How to improve website usability

How to improve website usability: simplify tasks, remove barriers to action, and measure whether users genuinely reach their goal.

Published 2016-04-14

How to plan a website project

How to plan a website: goals, scope, content, roles, technology, budget and acceptance criteria. A practical plan before designing screens.

Published 2016-03-29

How to choose a website designer

How to choose a website or app partner: assess expertise, working method, scope of responsibility and evidence from delivered projects.

Published 2014-04-21