Product, brand & plan
AI & automation
Data & content
Supporting services
SEO & content · latest
When sponsored publication makes sense as distribution, how to verify its audience and outcome, and how to label advertising and paid links correctly.
SEO & content
A migration checklist that limits SEO risk: URL inventory, redirects only to true equivalents, correct 404/410 responses, testing, and monitoring.
2026-10-14
Automation
How to assess automation for abandoned carts, inventory, order handling and product data — with metrics, risk and legal requirements.
2026-10-12
A practical AI-and-human workflow where experience and fact-checking remain human-led, based on our own process.
2026-10-09
Data & analytics
A forecast is worth as much as the decision it changes. Five conditions you need before starting, and an honest discussion of model accuracy.
2026-10-07
A collector retrieves data from a source without manual work. How to build one so it does not fail silently, and why failure handling takes most of the work.
2026-10-05
Eight situations in which it is better not to automate, plus a simple calculation that settles the question in minutes rather than after six months.
2026-10-02
When no-code integration is enough, when its cost and risk grow, and how to compare it with custom code by volume, error handling, and maintenance.
2026-09-30
How to break enquiry handling into automatable stages, where to keep a human boundary, and what to measure to know whether it helped.
2026-09-28
Applications
Twelve questions to ask an application or AI-system supplier, plus seven warning signs. Written consciously by a supplier.
2026-09-25
Seven rules for designing a useful dashboard: audience, decision, hierarchy, data status, context, drill-down, and shared definitions.
2026-09-23
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