Product, brand & plan
AI & automation
Data & content
Supporting services
Articles on AI, applications, automation, data and SEO - no fluff.
Data & analytics
A metric you look at but never act on is a cost. How to filter out vanity metrics and keep the ones that lead to decisions.
Published 2026-09-21
Applications
A three-question test for cutting application features from version one, plus things that must not be cut even if they look unnecessary.
Published 2026-09-18
How to define the problem, users, scope, risks, and acceptance criteria before building an application — and what document should conclude discovery.
Published 2026-09-16
AI
When splitting work between agents improves the result and when it only raises cost. Four orchestration patterns, decision criteria, and a cost list.
Published 2026-09-14
How to turn scattered company knowledge into a system that answers with sources: choose a slice, organise sources, run a pilot, and measure quality.
Published 2026-09-11
SEO & content
GEO without myths: what supports visibility in AI answers, what Google does not require, and how to measure the effect in Search Console and analytics.
Published 2026-09-09
What genuinely works when the promotion budget is zero: structure, internal linking, citation-worthy content and measurement. Our own strategy.
Published 2026-09-07
Price ranges for an MVP, an application with integrations, and a bespoke system, plus nine factors that move the estimate and post-launch costs.
Published 2026-09-04
A hallucination is an answer that sounds plausible but is false. Six techniques that genuinely reduce its risk, and one that only appears to.
Published 2026-09-02
Eight questions before an AI implementation: data scope, processing location, permissions, logs, retention, GDPR, incidents, and transparency.
Published 2026-08-31
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