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Condictor Studio
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Data & analytics

Articles on Data & analytics: practical decisions, methods and the context needed before implementation.

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Key performance indicators (KPIs)

What KPIs are and how to choose indicators that support decisions instead of creating another dashboard full of unused numbers.

Published 2018-10-29

What is growth hacking?

What growth hacking is and how to run data-informed growth experiments instead of looking for one marketing trick.

Published 2018-10-08

Conversion rate and how to optimise it

Conversion rate shows what share of users performs an important action. See how to calculate it, diagnose a journey, and test changes.

Published 2018-02-13